Mission Statement
RoughRider America LLC advances the full inclusion of people with disabilities worldwide through the design and provision of high quality, low cost and highly usable wheelchairs that free people to live life to the fullest.
RoughRider America History
RoughRider America is a business led by Marc Krizack, who was executive director of Whirlwind Wheelchair International from 2002-2019. Marc transformed Whirlwind from a typical non-profit that received its income from grants and donations to a social enterprise earning more than half of its income from the sale of the wheelchairs it designed. Whirlwind was founded by paraplegic wheelchair designer Ralf Hotchkiss to provide durable, usable, low cost, wheelchairs made from locally available materials in developing countries.
Marc was a contributor and editor of the World Health Organization’s seminal Guidelines on the Provision of Manual Wheelchairs in Less Resourced Settings (2008).
From 1990 – 2003, Marc conceived of and directed a number of US government- funded projects in Novosibirsk, Russia (Siberia). He provided technical assistance to two wheelchair companies, transformed a disabled sports club into an independent living center, established a disabled community health clinic, founded a program for signifcantly disabled students at Novosibirsk State University, and set up a mobility and orientation teacher preparation program so that blind people could learn to navigate daily life independently.
The RoughRider was designed to withstand the rugged conditions prevalent in both urban and rural environments in the developing world. It is for active users whether they are pushing themselves or being pushed by others over rough ground.
RoughRider America LLC adapted the RoughRider’s award winning design to extend its usefulness to those who may need to be pushed by others. We have further extended our product line to include the Aurora, a lightweight version of the RoughRider. The sale of our wheelchairs in the United States and Canada allow us to provide them at an affordable price to people in need in developing countries.
More information on providing wheelchairs to developing countries.